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Consumers' Waterheater Income Fund begins Ignore the Door campaign

The Toronto-based Consumers' Waterheater Income Fund has begun an online campaign called "Ignore the Door" intended to raise awareness of the misleading tactics sometimes used by door-to-door salespeople. The social media campaign is primarily aimed at recent immigrants for whom English is a second language and seniors who may be intimidated by aggressive behaviour, among others. The campaign makes use of videos depicting various situations involving door-to-door salespeople and encourages consumers to share stories of similar situations through social media channel including Facebook and Twitter.

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