Iceberg Vodka breaks new campaign
Iceberg Vodka has begun an out-of-home advertising campaign in Vancouver, Toronto and Halifax. The billboard campaign portrays the product as the "World's Purest Vodka" and makes use of six taglines such as "Made with water from when Mother Nature was still a virgin." "We are very excited about the launch of this campaign," said Frank Heaps, CEO of Iceberg Vodka. "Our goal for this campaign is to focus consumers' attention on the purity of the vodka itself as a means of generating brand recognition for Iceberg Vodka. It's the cleanest tasting vodka on the market and the campaign drives that message."