Spin Master retains OpenTicket
Children's entertainment company Spin Master has hired OpenTicket, a marketing company recently launched in Toronto, to conduct a travelling promotion for its board came "You Don't Say." The national tour will run from Aug. 31 to Nov. 30 at various local events and post-secondary school campuses. Participants can win cash prizes at these events by being the fastest speaker. The tour will be accompanied by an online component consisting of a website at <http://www.talkfast.ca> and social media activities on Facebook and Twitter. One Facebook participant will will a grand prize of $5,000. "OpenTicket is the perfect choice for an ambitious social media campaign like this," said Harold Chizick, vice-president of global communications and promotions at Spin Master. "They're fun, entertaining, and have a genuine desire to meet as many Canadians as they possibly can."