Kraft Foods updates Protector of the Caramilk Secret contest
Kraft Foods has modified its ongoing contest promotion for its Caramilk chocolate bar called "Protector of the Caramilk Secret." The promotion involves a search by consumers for 10 keys that have been placed in specially-marked Caramilk bars. Eight of the keys have been located. The remaining two keys will be given away in a draw conducted through the brand's Facebook page. The ten keyholders will win a trip to the Cadbury chocolate factory in Toronto. One key will unlock a vault containing a sealed package. Inside the package will be the secret of how the company gets the caramel inside the chocolate bar. The consumer whose key opens the vault will win $125,000 and be given guardianship of the secret for six months. If the consumer returns the package unopened at the end of that time, he or she will win an additional $125,000.