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Leboeuf joins Newad

Montreal-based out-of-home company Newad has appointed Joanne Leboeuf to the position of general manager of indoor advertising for eastern Canada. She will oversee client sales and network development activities, as well as media extension projects for eastern Canada. She will also lead the direct sales staff and manage the company's national account executives and account managers for the indoor division in that region. Leboeuf has previously worked as vice-president of radio and Internet sales at Corus Quebec and as general manager of interactive sales at Astral Media Radio. She was most recently vice-president and general manager of the Bureau de Commercialisation de la Radio du Québec.

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