Geico hires Totem Communications Group
By Adnews Staff
Totem Communications Group of Toronto has been hired by auto insurance company Geico to relaunch its Geico Direct magazine and to develop a new digital content program. The bi-annual publication is distributed to the company's 7.5 million customers. The digital component will editorial from the print magazine as well as original content. "We see Totem as the ideal partner to lift the Geico Direct program to the next level," said Ted Ward, the company's marketing vice-president. "Totem brings outstanding content-marketing expertise to the program, and we are looking forward to a long-term partnership."
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