Gorilla Nation Media has signed an online advertising sales representation agreement with SouthAsianLife.com in Canada. The site provides daily coverage of politics, personalities, entertainment, fashion and food aimed primarily at East Indians, Pakistanis and Sri Lankans. According to the company, the site attracts approximately 650,000 unique visitors per month. "We are excited to broaden our ethnic reach with South Asian Life, a site catered to the South Asian community, which is currently the fastest-growing minority population in Canada," said Walder Amaya, vice-president of Canadian operations at Gorilla Nation. "South Asian Life's targeted reach to minorities and Gorilla Nation's cache of brand advertisers makes this collaboration a significant venture for both companies, especially on the cultural front."