BMW to conduct second Mini rally in Toronto
BMW Group Canada, in association with Virgin Mobile Canada, will conduct a rally promotion in support of its Mini brand on Aug. 29 in Toronto. This will be the second year this event has been held. Mini drivers can register to participate at <http://www.miniinvasion.com>. Drivers will participate in a series of 15 challenges around the Greater Toronto Area before gathering for an event at Polson Pier. The event will feature games, activities and musical performances, as well as the Canadian introduction of two new models: the Mini Countryman and the Mini One, as well as a display of an electric Mini. Additional event sponsors including Puma, Ion Magazine, ZipCar, Sirius Canada and Continental Tire The event is being coordinated by InField Marketing.