Church & Dwight Canada promotes Nair with online contest
Church & Dwight Canada has just concluded a contest promotion aimed at young women for its Nair line of hair removal products. The contest, called "Nair, New York and You," was conducted through the brand's Facebook page. Consumers could enter by submitting photographs or videos demonstrating their fashion sense. The submitter of the entry that received the most online votes will receive a trip for two to New York. "Women are using social media to express their fashion sense, and we felt this was the perfect opportunity to capitalize on this growing trend, while enabling our Nair Canada Facebook Page to do so," said Veronique Hamel, marketing director for Church & Dwight. The contest was developed by BabyRobot, the interactive division of Allard Johnson.