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Bacardi Canada readies Tequila Cazadores promotion

Montreal-based Vibrant Idéation & Marketing has been retained by Bacardi Canada to conduct a promotion for its Tequila Cazadores brand. The promotion takes the form of a series of Ultimate Fighting Championship-themed events at Shark Club sports bar locations western Canada. Consumers will be able to win prizes including television sets, video game consoles and UFC merchandise by competing in UFC video game tournaments. Participants can also have their photographs taken with the "Octogon Girls." The pictures will be posted to the brand's Facebook page. The events, which will begin on Aug. 7, will take place at eight Shark Club locations in Vancouver, Langley, Richmond, Victoria, Quesnel, Lethbridge, Grande Prairie and Saskatoon. The initiative also includes a website at <>.

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