Johnson & Johnson begins Band-Aid jingle contest
Johnson & Johnson has begun a national promotion for its Band-Aid brand of adhesive bandages. During the initiative, the company will bring a mobile recording studio to various community events and invite attendees to sing the brand's "Stuck on Band-Aid" jingle. The recordings will be uploaded to a website at <http://www.stuckonme.ca> for public voting. The most popular rendition will receive a travel package worth $10,000. Ten random voters will also receive prize packages. In addition, the company will donate one dollar for each recording to charitable organization Safe Kids Canada. "Last year's tour was such a great success that we wanted to challenge Canadians to show off their talents for another year," said promotional worker Aaron Young. "This is a great fun family activity that directly benefits Safe Kids Canada's commitment to reduce preventable injuries."