Seg-Ins releases television commercial for Big Bed
By Adnews Staff
Vehicle accessory company Seg-Ins, based in Charing Cross, ON, has released its first television commercial. The ad, developed by Creative Bube Tube of Milton, ON, promotes a product called the Big Bed, which acts as an extension to the back of a truck bed to provide extra support when carrying a long load. "I wanted this to be a manly commercial," said Darren Scaravelli, the agency's creative director. "We show a bunch of guys loading up a truck for an epic camping weekend and have this dazzlingly hot woman walk over carrying the Big Bed to help them out. You couldn't get manlier than that."
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