Telefilm Canada begins online marketing funding program
Telefilm Canada has selected seven French-language feature film projects to receive funding under the Web-Ciné 360 initiative. This is a pilot project intended to encourage the use of online marketing and social media in the distribution of Canadian films. The seven selected films are Café de flore and Le sens de l'humour, distributed by Alliance Vivafilm, Curling from Métropole Films, En terrains connus and Le colis from Films Christal, La vérité from Filmoption Internationale and Nana Mesnak, distributed by K-Films Amérique. The films will use the funding to conduct search engine marketing, rich-media websites, blogs, Facebook pages, Twitter feeds, YouTube videos and online advertising. "Web-Ciné 360 has elicited a lot of interest within the industry, from producers as well as distributors, and we've received high-quality proposals during this first round," said Michel Pradier, director of project financing at Telefilm Canada. "The projects selected under the initiative will be the first to benefit from major online marketing campaigns involving French-language films in Canada. These campaigns should produce meaningful results at the box-office and will certainly inspire more and more producers and distributors to invest in these kinds of online strategies." The project, which began in January, has been extended for a second year and will expand into English-speaking Canada.