Briscia Canada conducts pizza box campaign
By Adnews Staff
Ottawa-based clothing company Briscia Canada has begun a marketing campaign involving advertising on pizza boxes. The campaign, developed by Snap Media & Management of Oakvillew, ON, is part of the company's search for sales associates to hire. "I guess it is a neat little idea," said creative director Jason Norris. "We always search for logical solutions and we felt that the pizza box was the most obvious way to advertise to our client's desired market." The campaign is aimed primarily at young consumers.
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