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Grade Expectations retains Theadlibgroup

Educational company Grade Expectations has hired Theadlibgroup of Toronto as its marketing and communications agency of record. The assignment includes branding, marketing, promotions, media planning, public relations and social media activities. The agency will begin work with a rebranding initiative intended to better promote the company's variety of educational products and services. As part of this rebranding, Grade Expectations has changed its name to Grade Learning and adopted the slogan "What's Next." "Grade Learning is what's next for those who are at a transition point in their lives, for those left wondering what's next for their career and their future," said Michael Bateman, president and CEO of Grade Learning. "With the help of Theadlibgroup, we will not only be rebranding, but also launching our Private Career College and Private Secondary School programs as well as re-launching our tutoring offerings. We want to ensure that Grade Learning is positioned as Ontario's leading provider of individualized education for people of all ages."

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