Merck promotes Aerius with mobile allergy clinic
By Adnews Staff
Pharmaceutical company Merck has recently completed a two-month promotion for its Aerius allergy medication. The initiative, which took place in May and June, consisted of a "Mobile Allergy Clinic" that visited various shopping malls and office buildings in Toronto and Montreal. Visitors to the installations could consult with an allergy specialist and obtain a sample of the product. Visitors could also connect to an online service to find more information and to share their experiences with other allergy sufferers. The promotion was developed by Newad of Montreal. "Having access to allergy specialists can sometimes be difficult," said François Woods, brand manager for Aerius. "The Mobile Allergy Clinic made this possible for targeted consumers which led to quality interactions. We have mandated Newad to create and execute our experiential marketing and we are very pleased with the success and the results of the campaign."