Outdoor Broadcast Network restructures
Outdoor Broadcast Network of Toronto is undertaking a restructuring. The company has decided to give up owning digital billboards and managing a national inventory of ad displays. It will now focus its Toronto Eaton Centre media properties, with an emphasis on it media tower at Yonge-Dundas Square. According to a statement, "The company and its investors have decided that significant reinvestment into OBN's digital network cannot be rationalized in such an uncertain advertising market."