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AddMirror expands into Calgary

By Adnews Staff

Out-of-home media company AddMirror Canada has expanded its operations into Calgary. The company specializes in advertising space built into mirrors in the washrooms of bars and restaurants. The backlit display is triggered by a motion sensor when a customer approaches the mirror. The mirrors have been installed in six venues in Calgary, with additional inventory planned for the near future. The company also operates approximately 150 displays in Toronto, Montreal and Vancouver in association with Toronto-based Mediacity.

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