Sponsorship roundup
By Adnews Staff
Specialty channel TSN has signed sponsorship agreement with several companies in support of its broadcasts of the 2010 Canadian Football League season. New sponsors include Ford, Mr. Lube, Scotiabank and The Brick. Returning sponsors include Gibson's Finest Canadian Whisky, Nissan, Purolator, Rona, Samsung and Wendy's. "It is a testament to the strength of the CFL and the popularity of the league that we have been able to partner with these prominent brands to bring the 2010 CFL On TSN season to fans from coast to coast," said Joe Carter, senior vice-president of CTV Specialty Sales. "These long-standing partnerships enable TSN to ensure that the CFL On TSN experience is more appealing and interactive for fans in the stands and at home."