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Pan and Parapan American Games hires Endeavour, Trajectory

The Toronto 2015 Pan and Parapan American Games has hired Endeavour Marketing and Trajectory to handle branding for the event. The two firms, which pitched for the account together, won the assignment in a competition involving 19 contenders. "The brand identity will help make these Games come alive," said Ian Troop, CEO of the Toronto 2015 Games. "We'll develop a unique, compelling brand that captures the vision of our Games and makes it a 'can't miss' event for sport, for tourists and for our communities."

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