Tourism Jasper hires Taxi Calgary
Tourism Jasper has retained Taxi Calgary as its advertising agency. "We were looking for an agency partner to help us position Jasper as an authentic Canadian Rocky Mountain experience," said Jenny Dunbar of Tourism Jasper. "Taxi's approach was very direct and straightforward. Their strategy demonstrated that they really understood how the nature of Jasper creates an unparalleled experience for our visitors." The firm's first assignment is a spring and summer campaign called "My Jasper Story" promoting the city as a vacation destination. The campaign, which will run until the fall, consists of newspaper, magazine, online and radio advertising in Alberta and Saskatchewan. The creative features a number of personalities who are from Jasper, including actress Erin Karpluk and musician Jessica Heine.