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ABC Life Literacy Canada breaks national campaign

Toronto-based ABC Life Literacy Canada has begun a new national print and online campaign to promote its new workplace literacy website at <>. The campaign, which focuses on the economic impact of workplace education, uses the tagline, "Are you prepared?" The creative, developed by Blazing Design, will run in HR Professional, Canadian HR Reporter,,  and "We encourage employers to take a leadership role in preparing their workers through workplace education for the competitive challenges ahead," said organization president Margaret Eaton. "Ensuring that employees have the skills they need to be successful individuals promotes the overall success of the organization and has a clear impact on the bottom line."

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