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Simply Good hires Korrelation Communications

Toronto-based mobile application developer Simply Good has retained Korrelation Communications, also based in Toronto, as its communications agency of record. The assignment includes communications strategy as well as local and international public relations, national media relations, event management, social media activities and other promotional initiatives. "Korrelation Communications stood out among the agencies we considered for a number of reasons," said Bill McLean, co-founder of Simply Good. "We selected Korrelation for their understanding of our brand, strategic thinking, innovative ideas and strong team. Their passion and energy was infectious, and they went to great lengths to understand our business."

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