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Sponsorship roundup

Elle Canada magazine has signed-on as the presenting sponsor of four fashion shows that will take place at Ivanhoe Cambridge shopping malls in the Greater Toronto Area in May. The events, called the "Elle Canada Spring Style Lounge," will show fashions selected by editors of the magazine and will include weekend seminars on seasonal trends, also conducted by magazine staff. Events will take place at the Upper Canada Mall in Newmarket, Oakville Place in Oakville, the Mapleview Shopping Centre in Burlington and Vaughan Mills in Vaughan. "Partnering with Elle Canada, we are able to share with our customers the latest in fashion, food, and fun, all of which can be experienced within our properties in an interactive and relevant manner," said Leigh Rosar, director of partnership programs at Ivanhoe Cambridge. Additional sponsors of the events include H&M, Fuze and Research in Motion. Elle Canada is published by Transcontinental Media.

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