Please login to continue



Adnews offers non-subscribers free access to one story per month.

Subscribe for unrestricted access to our content.

Forgot your login or password? Click here.

Roots Canada signs endorsement deal with Tessa Virtue, Scott Moir

Toronto-based clothing retailer Roots Canada has signed endorsement agreements with Olympic gold medal figure skaters Tessa Virtue and Scott Moir. Roots will sponsor the skaters during the multi-year agreement, while the athletes take part in a series of special events, promotions and advertising campaigns. "We're proud to be associated with true champions like Tessa Virtue and Scott Moir," said Roots co-founder Don Green. "We have great respect for their talent, incredible spirit and strong sense of dedication. The values they represent are true to the culture and heritage of Roots."

« Back Next »

Related stories Comments