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Media Profile creates social media consulting unit

Toronto-based public relations agency Media Profile has launched a new social media consulting unit called MP Thread. The agency will operate the unit in collaboration with social media strategist and technology blogger Mark Evans, founder of ME Consulting. MP Thread's services include social media training, research,  planning, benchmarking, execution, marketing strategy, measurement and monitoring. "Successful communication weaves together all the tools at your disposal," said Alison King, president of Media Profile. "Digital and social media complement and enhance more traditional communications like PR and marketing. MP Thread will help organizations choose the right tools for them, define clear goals and create realistic social media strategies that have an impact."

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