RCC Media joins Canadian Out-of-Home Measurement Bureau
By Adnews Staff
RCC Media of Toronto has joined the Canadian Out-of-Home Measurement Bureau. RCC specializes in advertising displays on CN rail bridges. The company currently has bridge displays over roadways in the Ontario cities of Brampton, London, Vaughan, Markham and Toronto. The company plans to expand nationally next year. According to company president Tony Romanelli, joining the bureau and submitting to its auditing process will increase the trust of advertisers. The Canadian Out-of-Home Measurement Bureau is a national non-profit, independent organization that measures out-of-home audiences for media industry, advertising agencies and advertisers.
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