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Energizer readies Bike-a-Day Giveaway

Battery maker Energizer Canada of Mississauga will begin a promotion in association with retail chain Canadian Tire on May 5. The initiative, called the "Energizer Bike-a-Day Giveaway," will run until June 15 at 474 Canadian Tire locations nationally. Consumers can enter online at <> to win one of 42 Schwinn prize packages, which will include bicycles and branded accessories such as trailers and helmets. A supporting marketing campaign will include in-store materials and flyers, as well as online and email advertising aimed at young, active families. The promotion was developed by Spider Marketing Solutions of Toronto. "The promotion will create brand awareness and excitement with our target audience while strengthening ties with our retail partner Canadian Tire, all with a sense of fun," said Karyn Percival-Berry, brand leader at Energizer. "Spider has created a compelling, interactive contest that will drive traffic to both the site and in-store, while generating sales."

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