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Canadian Real Estate Association breaks new ad campaign

The Canadian Real Estate Association broke a new advertising campaign last week. The campaign, which is aimed at home sellers and first-time home buyers, promotes the benefits of using a realtor to make the process less stressful. The initiative includes television, radio and online advertising developed by Zig of Toronto, as well as a website at <>. One television execution, called "Balance," depicts a realtor balancing a number of large objects on top of a "For Sale" sign to represent the services she can provide.

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