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Nature's Path Organic Foods hires Noise Digital

Nature's Path Organic Foods of Richmond, BC has retained Noise Digital of Vancouver to handle the marketing of its line of organic granola bars. The assignment includes traditional and online advertising, as well as media planning and buying. Noise won the account in a North American agency search that involved an unknown number of contenders. "We did our due diligence in looking at agencies and Noise was by far the best integrated agency demonstrating examples of customized marketing solutions," said Rosy Atwal, senior brand manager at Nature's Path Organic Foods. "Noise's strategic sense set them apart." The agency is now working on a campaign intended to encourage product trial in various North American markets. The initiative will likely include online elements and retail promotion.

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