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AstraZeneca Canada hires Media Profile

Pharmaceutical company AstraZeneca Canada has hired Media Profile of Toronto to provide public relations and reputation development services. Media Profile won the account in a competitive request for proposals process that involves two additional unknown firms. "The Media Profile team was the right fit for us, both their recommendations and the team they fielded," said Cyndy De Giusti, director of corporate communications at AstraZeneca Canada. "They had great chemistry with our team and their approach to the challenge we gave all the agencies was exactly what we wanted to hear." AstraZeneca is currently in the process of what it describes as a global repositioning strategy, which will be reflected in the company's upcoming public relations activities.

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