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Bell Canada conducts Sympatico Mobile Network campaign

Bell Canada is conducting a new campaign intended to link its mobile data service to its brand. The campaign, developed by Rethink, consists of out-of-home and online advertising promoting the Sympatico Mobile Network. "The tagline 'Small is the new huge' reflects the power that these small devices can wield in the consumers mind," said Ian Grais, creative director at Rethink. "Information and brand messages that consumers are used to getting from multiple sources like TV, print and email, are now carried around in their pocket."

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