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Bullfrog Power breaks new campaign

Bullfrog Power will break a new marketing campaign today that will include the company's first television commercial. The campaign, developed by John St. of Toronto, also includes radio, print and online advertising, as well as social media activities. Using the tagline, "Pay More For Energy," the campaign is intended to reach a mainstream audience rather than the environmentally sensitive audience with which the company has communicated hitherto. The campaign will run nationally until the end of April.

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