TrojanOne launches T1 Partnership Marketing
Toronto-based sponsorship agency TrojanOne has launched a new affiliated company called T1 Partnership Marketing. T1 will specialize in representing sports and entertainment properties with regard to their marketing opportunities and naming rights. Greg Wood has been appointed managing director of the new firm. He was previously vice-president of corporate partnerships at Tennis Canada. "Partnership marketing was always something TrojanOne offered, but was something that I wanted to invest further in," said TrojanOne president Mark Harrison. "Greg is one of Canada's sponsorship development stars. Having Greg lead this endeavor and take our services to a new level was an easy decision." T1's client list includes the Canadian Paralympic Committee, ParticipAction, The City of Calgary, and Canadian School Sports Federation.