Merck hires Vibrant Ideation & Marketing to promote HydraSense
By Adnews Staff
Merck has hired Vibrant Idéation & Marketing of Montreal to promote its new HydraSense line of saline nasal washes designed to reduce cold symptoms. The promotion takes the form of a series of educational events conducted by nurses. The events are being conducted for local community organizations, associations, fitness groups, yoga classes and pre-natal classes in Quebec and Ontario. Each event includes product demonstrations and the distribution of product information. The promotion will run until the end of April. A separate group of promotional workers is also conducting an initiative aimed at children and parents in various shopping centers. Vibrant has also redesigned the brand's website at <http://www.dolphinsclub.ca>.