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National Bank Financial Group conducts mortgage campaign

National Bank Financial Group of Montreal has begun an advertising campaign in Quebec promoting its mortgage services. The campaign, developed by Bos, consists of two 30-second French-language television commercials called "Le salon" and "La salle de bain." The ads promote the bank's 5.5% cash-back offer on the fixed-rate portion of a five-year mortgage loan. The creative depicts consumers who are surprised by the generosity of the offer. The campaign began on March 8 and will run until May 24 on major networks in the province. The television commercials will be supported by online banners on various Quebec websites. These ads will also focus on the cash-back offer.

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