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Representation roundup

Online music service Last.fm has renewed its advertising sales representation agreement with Uptrend Media of Toronto. Uptrend will continue to be the exclusive representation agency of the company in Canada. "Last.fm connects all your music listening together in one place, creating a home for your music identity," said Miles Lewis, senior vice-president of European sales at Last.fm. "With Uptrend, we know our users are having a similar experience with the advertising they see."

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