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National Advertising Benevolent Society retains Doug & Serge

The National Advertising Benevolent Society has hired Doug & Serge of Toronto to develop a marketing campaign for its annual NABS Media Ad Auction. The campaign will promote the auction's new all-year format. "Our annual Media Ad Auction is a wonderful way that the industry collaborates to help raise important funding for NABS," said Mike Fenton, president and CEO of the organization. "For 2010 we are looking to make a great program even better by revamping from our successful two-month format to a new year-round program. To help us get the news out about the new format we have turned to Doug & Serge as our new agency of record. They bring great creativity and strategic thinking to the work they do and have been long time supporters of NABS." The 2010 Media Ad Auction will begin in April.

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