Yum Restaurants Canada hires Grip
Yum Restaurants Canada has retained Grip of Toronto as its agency of record. Grip will handle advertising and promotions for the Taco Bell, Pizza Hut and KFC franchises in Canada. "We were looking for a communications partner who not only shares an enthusiasm and passion for our brands, but could help take us to the next level using an integrated approach," said Dan Howe, chief marketing officer at Yum. "[Grip] demonstrated a true understanding of the KFC, Taco Bell and Pizza Hut brands and our customers."