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Mayfair Tech hires Communications MECA

Montreal-based Mayfair Tech has retained Communications MECA to conduct Canadian public relations for the launch of a new hosiery product called ShaToBu. The assignment includes media and stakeholder relations. "Their experience with stakeholder and media relations, not to mention proven track record of success with national brand launches uniquely positions them to help us achieve our communications objectives in Canada," said Denise Perron of Mayfair. Mayfair is an affiliate of Doris Hosiery Mills, which makes in socks, sleepwear and pantyhose.

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