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Smart Fortwo campaign underway in Toronto

Mercedes-Benz Canada is conducting a promotion in Toronto for its Smart line of vehicles in conjunction with the Canadian International Autoshow. The initiative is intended to demonstrate to urban consumers the benefits of driving a Smart Fortwo. The creative consists of a number of these cars parked in small parking spaces with large shoehorns placed behind them. The cars display the copy "Fits into tight places" and direct viewers to a website at The campaign, which was developed by BBDO Toronto, will continue until the end of the autoshow on Feb. 21.

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