Hyundai Auto Canada moves account to Innocean Worldwide Canada
By Adnews Staff
Hyundai Auto Canada of Markham, ON has retained Innocean Worldwide Canada as its creative advertising agency. Innocean will take over the account from Bensimon Byrne, which has held the assignment for the last five years, in May. "Innocean has direct links with Hyundai globally," said John Vernile, marketing vice-president at Hyundai Canada. "In particular, they are the agency of record for our colleagues south of the border at Hyundai Motor America. We look forward to leveraging that type of collaboration and integration."