Porsche Canada continues Winter Sports campaign
By Adnews Staff
Porsche Canada of Mississauga has undertaken an extension to its "Winter Sports" marketing campaign in association with a number of Ontario ski resorts. During the initiative, Porsche vehicles equipped with winter gear will be on display at the Devil's Glen, Osler Bluff, Alpine and Caledon ski clubs. Each installation will also include test drives and draws for branded merchandise. "The members of these clubs are as active during the winter as they are the rest of the year," said Jasmin Rawlinson, marketing director at Porsche Canada. "The exciting atmosphere at these clubs is exactly right to promote Porsche sports cars to our target audience. On an intimate basis, we'll be able to talk to potential customers, heighten their awareness about our cars' capabilities in the winter and generate test drives at our Porsche Centres."