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Representation roundup

Montreal-based Métromédia Plus has appointed Pattison Outdoor Advertising of Toronto to handle sales representation for its Quebec transit advertising inventory in English Canada. The agreement covers 11 Quebec markets, including Ottawa/Hull, Montreal and Quebec City. "The addition of 11 Quebec-based transit markets to the Pattison transit roster creates greater synergy that will be of benefit to advertisers and the medium that has not existed for well over a decade," said Bob Leroux, vice-president and central region general manager at Pattison.

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