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Field Day gains three accounts

Toronto-based Field Day has recently gained three new clients. The Coaching Association of Canada has hired the agency to develop branding and communication activities intended to raise awareness of the value of coaches and coaching. A new campaign aimed at the organization's sponsors, the coaching community and the general public will begin in the spring. Empire Theatres has hired Field Day to raise awareness of its corporate products and services. The assignment includes research, branding and strategy intended to aid in customer acquisition and retention. XM Satellite Radio Canada has retained the agency to conduct brand strategy and market research. The assignment also includes new marketing materials and advertising creative. The campaign makes use of television, radio and online ads using the tagline, "Love to listen."

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