Student Price Card to move into US this summer
Toronto-based loyalty program Student Price Card will expand into the US in August. The company expects to attract 6.5 million US students to the program in its first year, as well as 35 participating retail companies. "Based on almost 20 years of success in Canada, several of our largest US retail clients have expressed great interest in seeing our youth loyalty model move south of the border," said Dean Mazzariol, president of Student Price Card. "We believe the time is now right. We have already signed on half a dozen national retailers for the US program."