Boston Pizza hires Taxi
By Adnews Staff
Boston Pizza International Richmond, BC has retained Taxi Canada as its creative agency of record. Taxi will begin work on the account in March. Zip Communication will continue to handle the company's Quebec creative, while PHD will keep the media planning and buying account. "Boston Pizza sets the bar very high for all of our agencies," said Steve Silverstone, executive vice-president of marketing at Boston Pizza. "Taxi's integrated approach and proven history of creative excellence is what we need to take us to the next level." Boston Pizza has 340 restaurants nationally.