Globe and Mail adds small business content
The Globe and Mail is undertaking an initiative intended to attract more small business readers to its coverage. The newspaper has added a new area called "Your Business" to its website that will carry editorial material of interest to small- and medium-sized business operators. The paper's Report on [Small] Business magazine will be renamed Your Business as of its March issue. In addition, a weekly Your Business page will be added to the Report on Business section of the newspaper. "Advertisers need to reach these busy people in environments where they're finding content of value," said Andrew Saunders, vice-president of advertising sales at the Globe. "The Your Business properties will deliver a motivated audience to advertisers."