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Lavalife breaks new television campaign

Toronto-based dating company Lavalife will begin a news television campaign today to promote its telephone service Lavalife Voice. The campaign, developed by Northern Lights Direct Response of Toronto, consists of a 30-second commercial in English and French that will air in Canada and the US. "This campaign focuses on the excitement, variety and ease-of-use of Lavalife Voice," said Karen Hannah, director of Lavalife.

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