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Interac readies new television advertising

Payment processing association Interac will release a new television commercial on Jan. 11 as part of its ongoing campaign featuring a yellow armored truck. The campaign, which began in 2007, was developed by Agency 59 of Toronto. In the new ad, a woman and her daughter go grocery shopping, followed through the store by the small truck. The ad promotes the consumer benefit of paying for everyday products such as groceries with a debit card. The ad uses the campaign tagline, "Everyday Simply." The ad will run on network television channels during prime time programs. This is the third execution in the campaign.

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